Creating a Social Media Content Calendar

With social media, it's easy to rely on one of my favorite "anti-strategies" – serendipity. Why not, right? People tweet awesome things every day about my school that I can just retweet. There's always a new article or an interesting video to post on Facebook. The hits just keep on coming. We'll be fine. You can’t plan social media! Until you have an episode of what I call Blank Page Panic. The symptoms of Blank Page Panic are clammy hands, … [Read more...]

Using Jargon? Inconceivable!

On the Sametz Blackstone blog, Meg Fowler warns against using jargon in our communications—a plight to which nonprofits are particularly prone. If you ask every level of an organization how they share the organization’s story, you’ll often get a lot of different answers, expressed in vastly different language—with a particularly large divide between the public and private voices. Which means that, both internally and externally, … [Read more...]