A Multidisciplinary Mindset

This week, Georgy and I attended Confab 2011: The Content Strategy Conference. For content-lovers like us, it was heaven. Two days, four tracks, all content. However, it wasn't just the shared ideas that made it great — it was the many unique perspectives challenging the way that we work and think about content strategy. One of the themes of the conference was working relationships between web professionals (a topic we recently raised). We … [Read more...]

Themes From #meetcontent: Great Content Through Branding

In Monday’s post, Georgy talked about the theme of relationship management and content strategy from our panel discussion last week: Creating and Sustaining Higher Ed Web Content That Works. Another theme that emerged from our discussion was the role branding plays in effective higher ed content with relation to identity, delivery, relevance and community. Branding and Identity A college brand is its story. It represents its values and … [Read more...]

Packaging Is More Important Than Content (Without Context, That is)

A clever video by book publisher Dorling Kindersley, The Future of Publishing, is the perfect conclusion to a week spent talking about transmedia storytelling and content delivery. If we've learned anything this week, it's that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right? This is the end of publishing and books are dead and boring no longer can it be said that we like to … [Read more...]

Planning for Content Delivery, Consumption and Context

In Monday's post, Georgy talked about transmedia storytelling in higher ed—using multiple content delivery methods to support your institution's story. This topic opens the door to a discussion on how you plan for content delivery and consumption that are contextually relevant for your audiences. With all the content delivery methods at our disposal, how do we know what content is most effective for the message, content type and target … [Read more...]

Don’t Serve Web Users, Partner With Them

On Seth Godin’s blog, he relates aligning your brand with customers to relationship building. Indeed, this partnership is the foundation of effective web content. Only when your content meets both your institution’s website goals and your users’ needs can it be called effective. This is a powerful mindset: Partnering with your users is more valuable than serving them because you’re involving them in the content planning process. Work to meet each … [Read more...]