When considering how best to use social media platforms such as Twitter or Facebook, we are often thinking in real-time. What are people talking about right now? How can we communicate the vitality of campus life? How can we be proactive listeners and responsive publishers? However, one of the most intriguing ways to use real-time platforms comes from looking into our past. Many institutions are finding that highlighting archival university … [Read more...]
Case in Point: Building Community at UW-Madison
October 30, 2012 by
How can we use content to develop a true sense of community—both online and off—among our audiences? Whether it’s through a revamped newsletter or new ways of using social channels, University of Wisconsin-Madison social media and internal communications manager John Lucas has made it work. Through his work on innovative projects like #UWRightNow, a 24-hour crowdsourced snapshot of life on campus, the Bucky Challenge, a social media scavenger … [Read more...]
Happy Days for Content at HighEdWeb 2012
October 15, 2012 by
Another HighEdWeb conference is in the books. This year’s event, hosted in beautiful Milwaukee, Wisc., featured cheese curds, beer, the Bronze Fonz, bratwursts—and of course, tons of incredible insights into making our university’s online experiences awesome. As for content, there were two compelling themes that ran through the various sessions, and I’m going to get to my recap faster than you can say “Laverne and Shirley. Creating a … [Read more...]
Planning Content for Online Programs
September 5, 2012 by
For many students, campus is no longer a bucolic, tree-lined quad—it’s the nearest web browser. The face of higher education is changing, thanks to the boom of online learning programs—from traditional campuses introducing online degree programs to new, online-only institutions. As these programs and institutions have emerged, they have had to find creative ways to not only market themselves to a range of prospective students, but to … [Read more...]
Content Rocks at HighEdWeb Arkansas
July 30, 2012 by
Last week, higher ed web professionals from the South, the Midwest and points beyond gathered in Little Rock, Arkansas, for the third annual HighEdWeb Arkansas regional conference. And the event, well, rocked. In particular, there were several sessions covering topics where content plays a vital role. We sat down with some of these speakers and asked them to share highlights from their talks. Community Engagement FTW Robin Smail, … [Read more...]