Reconsidering the Social Media Hub

One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. But that was back in 2010. Now, four years later, these types of pages (often called hubs, mashups, or aggregators) are still very … [Read more...]

Content Strategy as Problem Solving

How many times has someone come to you and asked, “Can you make me a video?” or “Can you help me create this email newsletter?” or “We need a website, can you do this?” What do these requests have in common? In each instance, the requestor is leading with the solution, rather than articulating the problem. You might ask, why a video? What are you trying to communicate, and to whom? Is a video the best content type to support your message? … [Read more...]

Make Change: Host Your Own Content Strategy Conference

The following guest post was written by Laura D'Amelio, senior content developer for the Division of Students at York University, in Toronto, Canada Do you ever listen in to someone else’s conversation at lunch or while in line to grab a coffee on campus? Maybe you’ve heard the phrases “do more with less” and “wear multiple hats” often, like I do. My job hasn’t been so different – although originally hired as a writer, my content team and I … [Read more...]

Power to the People at Confab Higher Ed

What happens when you bring more than 350 higher ed content professionals together? Amazing things — lots of knowledge sharing, a renewed sense of purpose, and a Bill Murray sighting. Confab Higher Ed, held November 11-12 in Atlanta, Georgia, has come to pass. But those who attended the inaugural event are still chewing on all the food for thought shared by speakers and attendees alike. Check out our recaps of sessions from day one and day … [Read more...]

Content Gets Wings at HighEdWeb 2013

Last week, the HighEdWeb annual conference landed in Buffalo, New York — known for its friendly spirit, Niagara Falls and, of course, buffalo wings. But, as much as we loved that spicy sauce, it was the wings given to higher ed content that was most satisfying. The common theme linking our favorite sessions from the conference is the importance of looking at familiar issues from fresh perspectives. From new ways of considering how we build and … [Read more...]