Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With that in mind, we present our inaugural survey looking at content strategy … [Read more...]
Training Student Content Creators at Glendon College
June 19, 2013 by
The following guest post was written by Courtney Mallam, content specialist at Glendon College, York University in Toronto, Canada. Producing great web content isn’t easy — particularly when operating as the only designated content creator in your division. Some days, finding opportunities to thoughtfully plan and create content can feel like a small miracle. At Glendon College, we needed someone (or a whole team of someones!) to help tell our … [Read more...]
Higher Ed Takeaways From Confab Minneapolis 2013
June 11, 2013 by
Last week, I attended Confab Minneapolis 2013. And it rocked. I was joined by an international community of content professionals to challenge our thinking and help advance the evolving discipline of content strategy. We also enjoyed a lot of cake. As in past years, the higher ed community was well represented. If you missed the event, don’t fret. Confab Higher Ed has yet to come (more on that later). Like many Confab-ers, I left Minneapolis … [Read more...]
How to Activate Faculty to Fuel Your Content
May 29, 2013 by
The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. What if I told you that you have a team of expert writers at your disposal? It’s true. Content professionals in higher education are sitting on a potential gold mine of untapped authors. University faculty are subject-matter experts in their field, and many also have excellent writing chops. But how can you best use these experts and turn … [Read more...]
Be Yourself: Embrace Authentic Content
April 18, 2013 by
In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It's often raw and unfiltered (or less filtered). It's “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. But why is authenticity good for content? What does “authentic content” mean and how do … [Read more...]