When we craft our flashy admissions viewbooks, statement videos and feature stories, we hope they will cultivate “warm fuzzies.” Whether the goal is to get an alumna to donate or a student to apply, tapping that emotional core is critical to influencing behavior. But sometimes, the quickest path to making a connection can be found simply by being helpful. Good customer service can be our best marketing, and our web content is on the front line … [Read more...]
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Content as Customer Service
September 28, 2011 by Georgy Cohen
Filed Unders: Branding, Communications, Social Media Tagged: customer service, twitter