Social Media Guides for Content Creation

What do Twitter, Facebook, Google and YouTube have in common? While they are often essential to our content strategy, none of these third-party social media platforms are completely intuitive. They all have little-known functionality, power user tricks and an unceasing tide of new features that, if we’re in the know, can help us more effectively achieve our communications goals. The good news is, we can get a lot of insight straight from the … [Read more...]

Thinking Strategically About Facebook Content

Last week, higher ed new media communication specialist Alaina Wiens wrote about how recent changes to the Facebook Newsfeed are affecting user engagement. As Facebook tightens their grip on the algorithm that prioritizes when and where posts are seen, social media content creators are scrambling to figure out the requirements for successful Facebook engagement. Wiens reminds us that it's more important than ever to have a strategy. Facebook is … [Read more...]

Despite Facebook Changes, You Still Control Your Content

Here’s a poke for you: Facebook has changed everything—again. But this time, it has an even more significant impact on the way we use the ubiquitous social network to build community through content. Facebook Pages, the main platform for brands in Mark Zuckerberg’s universe, have gotten short shrift from the recent changes. Page content is noticeably missing from users’ news feeds, and as blogger Colin Alsheimer wrote, "The emphasis on … [Read more...]

Creating a Social Media Content Calendar

With social media, it's easy to rely on one of my favorite "anti-strategies" – serendipity. Why not, right? People tweet awesome things every day about my school that I can just retweet. There's always a new article or an interesting video to post on Facebook. The hits just keep on coming. We'll be fine. You can’t plan social media! Until you have an episode of what I call Blank Page Panic. The symptoms of Blank Page Panic are clammy hands, … [Read more...]