From conversations with our peers and an occasional scan of the job boards, we observe that more universities are beginning to hire content strategists. This is great news! It means that administrators and senior leaders are recognizing the value of their web content and the work required to manage it well—and hiring accordingly. But what should go into that job description? What are the key responsibilities and tasks we need to … [Read more...]
Improv and Content Strategy
July 18, 2013 by
The following guest post was written by Amanda Costello, Lead Content Strategist at the University of Minnesota, College of Education and Human Development. Collaboration and listening are at the heart of both improv comedy and content strategy. You might have seen improv on stage or on “Whose Line Is It Anyway?” In improv, while it doesn’t hurt to have a mind stuffed with trivia or an ear for a good pun, you must listen to your fellow … [Read more...]
Survey: A Look at Content Strategy in Higher Education
July 11, 2013 by
Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With that in mind, we present our inaugural survey looking at content strategy … [Read more...]
Training Student Content Creators at Glendon College
June 19, 2013 by
The following guest post was written by Courtney Mallam, content specialist at Glendon College, York University in Toronto, Canada. Producing great web content isn’t easy — particularly when operating as the only designated content creator in your division. Some days, finding opportunities to thoughtfully plan and create content can feel like a small miracle. At Glendon College, we needed someone (or a whole team of someones!) to help tell our … [Read more...]
How to Activate Faculty to Fuel Your Content
May 29, 2013 by
The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. What if I told you that you have a team of expert writers at your disposal? It’s true. Content professionals in higher education are sitting on a potential gold mine of untapped authors. University faculty are subject-matter experts in their field, and many also have excellent writing chops. But how can you best use these experts and turn … [Read more...]