When considering how best to use social media platforms such as Twitter or Facebook, we are often thinking in real-time. What are people talking about right now? How can we communicate the vitality of campus life? How can we be proactive listeners and responsive publishers? However, one of the most intriguing ways to use real-time platforms comes from looking into our past. Many institutions are finding that highlighting archival university … [Read more...]
Guidelines for Effective Editorial Calendars
February 19, 2013 by
Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we publish it? Why are we publishing this? How are we promoting this … [Read more...]
Setup Your YouTube Videos for Success
February 5, 2013 by
Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most popular search engine … [Read more...]
Meet Confab Higher Ed
January 18, 2013 by
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t be … [Read more...]
‘Snow Fall’ and Storytelling in Higher Ed
January 8, 2013 by
On Dec. 20, The New York Times wowed readers and industry peers alike with the publication of an interactive feature called “Snow Fall,” which told the story of a fatal avalanche in Washington’s Cascade Mountains this past February. It was not your ordinary multimedia feature. It brought words, pictures, video and interactive graphics together in a whole new way that had many hailing the project as a harbinger of the future of journalism. That … [Read more...]