Yesterday, we began discussing how our content strategy efforts can be made more effective by smartly applying student workers to the cause. As Texas A&M’s Amy Grace Wells explained, the challenge is in getting the students to see past individual assignments and embrace the larger strategy at work. With the right training, context and support in place, Wells has made it happen. Today, we bring you the student perspective. Laura Lorenz is a … [Read more...]
Making Content Strategy Work with Student Staff (Part One)
September 24, 2012 by
Content strategy in higher ed can be a gnarly, complex pursuit, and more often than not, we may feel we don’t have the staff to adequately take on the challenge. This is where student workers can prove invaluable. But how can we apply the time and talent of students—some of whom may only be with us for a semester, or only for a few hours a week—toward content strategy work, which is inherently long-range, in-depth and holistic? We talked to … [Read more...]
Planning Content for Online Programs
September 5, 2012 by
For many students, campus is no longer a bucolic, tree-lined quad—it’s the nearest web browser. The face of higher education is changing, thanks to the boom of online learning programs—from traditional campuses introducing online degree programs to new, online-only institutions. As these programs and institutions have emerged, they have had to find creative ways to not only market themselves to a range of prospective students, but to … [Read more...]
Covering Move-In: A Discussion
August 27, 2012 by
It's that time of the year again, when the sounds of rolling suitcases, idling car engines, greetings and goodbyes resonate across campus. That's right, for many of us, it's move-in time. In addition to returning students, we've got freshmen and transfer students arriving on campus, wide-eyed and wondering what the next few years will bring. Move-in presents a rich opportunity to create powerful content. There are many stories to be told -- … [Read more...]
Content Rocks at HighEdWeb Arkansas
July 30, 2012 by
Last week, higher ed web professionals from the South, the Midwest and points beyond gathered in Little Rock, Arkansas, for the third annual HighEdWeb Arkansas regional conference. And the event, well, rocked. In particular, there were several sessions covering topics where content plays a vital role. We sat down with some of these speakers and asked them to share highlights from their talks. Community Engagement FTW Robin Smail, … [Read more...]