Survey: A Look at Content Strategy in Higher Education

Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With that in mind, we present our inaugural survey looking at content strategy … [Read more...]

Training Student Content Creators at Glendon College

The following guest post was written by Courtney Mallam, content specialist at Glendon College, York University in Toronto, Canada. Producing great web content isn’t easy — particularly when operating as the only designated content creator in your division. Some days, finding opportunities to thoughtfully plan and create content can feel like a small miracle. At Glendon College, we needed someone (or a whole team of someones!) to help tell our … [Read more...]

How to Activate Faculty to Fuel Your Content

The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. What if I told you that you have a team of expert writers at your disposal? It’s true. Content professionals in higher education are sitting on a potential gold mine of untapped authors. University faculty are subject-matter experts in their field, and many also have excellent writing chops. But how can you best use these experts and turn … [Read more...]

Training: The Missing Element of Content Governance

When people think about content governance, they often think roles, responsibilities, workflow and documentation. But there's an element to content governance that is equally important and often overlooked: training. Content governance means understanding existing expertise and knowledge gaps and training content contributors on policies, guidelines, workflow and best practices. To make sure your staff has the necessary expertise and the ability … [Read more...]

Eleventh Hour Content Strategy

Any digital initiative — be it a website redesign, a social media campaign, or an enewsletter — should follow a content-first approach. But, as content strategist Corey Vilhauer reminds us, “There is no universal content strategy methodology.” Thanks to the insights shared from our peers across higher education and the broader world of content strategy, we have a lot of models to learn from and adapt for our needs. Yet, as we know, things … [Read more...]