Designing Content Workflow for Your CMS

We can talk all day about creating great content, but if we don't have a process for sustaining it, our content strategy will fail. A big content governance challenge is ensuring that multiple content contributors maintain messaging, communication, editorial and content standards. This is particularly true for staff who have other responsibilities and for whom content is not always the highest priority. For many higher education … [Read more...]

Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy

While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content Science and author of Clout: The Art and Science of Influential Web … [Read more...]

Higher Ed Rocks Confab: Web Governance at Normandale

On the second day of Confab, Normandale Community College's Lynne Figg took the stage to talk about how her college undertook a web governance initiative to address content ownership and quality issues. We interviewed Figg and colleagues Mary Krugerud and Matthew Crawford about the project: Below is our Storify of tweets from the session: [View the story "Normandale Community College Case Study: How governance changed our website" on … [Read more...]

Higher Ed Takeaways From Confab: The Content Strategy Conference 2012

Last week, Meet Content attended the second annual meeting of Confab: The Content Strategy Conference. It was another three sweet days of killer content and cake. Yep, still plenty of cake (and related puns). Higher ed had an even larger stake in the conference than it did last year (check out our higher ed Confab 2012 Twitter list). Plus, there were two great higher ed talks which we’ll cover in-depth tomorrow (stay tuned!). Our friends at … [Read more...]

Content With Purpose: Ready, Set, Action!

What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot about purposeful content — goal-driven content for users and publishers alike. I think that's an idea most people can buy into. However, when you start talking about user actions, content contributors … [Read more...]