The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, friends, I am talking about email. Email is experiencing a renaissance thanks in large part to a surge of popular newsletter products, whether it is the personal newsletter of a respected writer or a clever newsletter product written in a distinctively personal voice. The revival of email comes down to two things: 1) a … [Read more...]
About Georgy Cohen
Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »
Considerations for Special Higher Ed Content Types
August 24, 2015 by
We know many of the ways that higher ed communications is unique in practice from other industries—the quirks of the academic calendar, the diverse range of audiences, the intense politics, working under a knowledge-centric mission, and so on. But another way in which higher ed stands out are the content types that only we get to wrangle—catalogs, handbooks, policies, program pages, and so, so much more. Just because they are native to … [Read more...]
A Closer Look at Shorthand Visual Communications
January 12, 2015 by
Let's put ourselves in the shoes of one of our students. A graduating student, let's say. Perhaps their feelings are best represented like this: Or like this: (•_•) <) )╯College / \ \(•_•) ( (> is finally / \ (•_•) <) )> over. / \ Or perhaps they would feel more like this: Why are we talking about GIFs, emoji, and ASCII art in a space where we typically discuss CMS workflows and … [Read more...]
Bringing Content Strategy from the Office to the Classroom
November 10, 2014 by
Every day, we fill the roles of both teacher and student. We are frequently Googling for articles, reading books, querying peers, and sometimes attending conferences to learn how to tackle various content challenges. At the same time, we are often consulting, training, and educating colleagues and stakeholders alike about content strategy best practices and how to best meet institutional communication goals. Some of us take the teaching role a … [Read more...]
Power to the Humans: HighEdWeb 2014
October 27, 2014 by
The dream of higher ed is alive in Portland. That’s what we learned at the 2014 HighEdWeb conference, which made its first stop in the Pacific Northwest. As always, the conference was a great opportunity to learn, reflect, connect, and refresh our perspective for the challenges waiting back at home. A theme that pervaded many of the sessions at HighEdWeb was the idea of being human. The work we do as web content professionals is not about … [Read more...]