How to Activate Faculty to Fuel Your Content

The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. What if I told you that you have a team of expert writers at your disposal? It’s true. Content professionals in higher education are sitting on a potential gold mine of untapped authors. University faculty are subject-matter experts in their field, and many also have excellent writing chops. But how can you best use these experts and turn … [Read more...]

Add Filmmaking Talent to Your Web Content Team

The following guest post was written by David Baker, Director of Web Communications at Oregon State University. David will be speaking at Confab Higher Ed in Atlanta, GA this November. Video content is a powerful tool for higher education marketing and communications. When done well, it can turn your brand into a channel and connect with your audience at an emotional level. Add technological developments that make advanced digital cinema … [Read more...]

Creating a Student Social Media Army at Ithaca College

The following guest post was written by Rob Engelsman, multimedia content specialist at Ithaca College. For me, one of the best parts of higher ed is getting to work with students. Involving them in your social media efforts to create authentic content is a huge advantage — just ask Amy Grace Wells from Texas A&M AgriLife Communication. Good authentic content can increase engagement and build community, which is why I try to create as much … [Read more...]