As you may know, we have lots to say about content. But the more we work to elevate the discussion of content strategy in higher ed, the more we discover the extraordinary work being done by you, our readers. And we want to hear more about it. So we’re inviting the Meet Content community to submit blog post proposals and share the great work you’re doing. Interested? Let’s talk. Over the next few months, your guest posts will be … [Read more...]
Meet Confab Higher Ed
January 18, 2013 by
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t be … [Read more...]
Content Resolutions for 2013
December 18, 2012 by
With 2012 nearly wrapped up, we’re looking ahead. Whether you enjoy creating New Year’s resolutions or not, here are some content goals we hope are on your list for 2013. De-Silo Social Media We may feel like we’ve got this social thing down. We’ve built large communities via Facebook and Twitter, creating great content that spurs tons of engagement. Our student bloggers are going like gangbusters. And we’ve successfully experimented with … [Read more...]
Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy
May 24, 2012 by
While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content Science and author of Clout: The Art and Science of Influential Web … [Read more...]
Higher Ed Rocks Confab: Engaging Content at Indiana University
May 22, 2012 by
On the first day of Confab, Indiana University's Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships. We interviewed Knudson and Salerno about their effort: Below is our Storify of tweets from the session: [View the story "Creating Emotionally Relevant Content for Higher Education … [Read more...]