A Content-First Approach to Your Events Calendar

Ah, the events calendar. One of the most ubiquitous components of a university website, and often one of the most confounding. From wrestling with feeds and technical configurations to simply getting people to use the darned thing, a calendar can be a headache. Time to schedule some Excedrin. With the right approach, though, that headache can become a valuable asset. An events calendar is not just a software application, after all—it’s a rich … [Read more...]

Higher Ed Takeaways From Confab: The Content Strategy Conference 2012

Last week, Meet Content attended the second annual meeting of Confab: The Content Strategy Conference. It was another three sweet days of killer content and cake. Yep, still plenty of cake (and related puns). Higher ed had an even larger stake in the conference than it did last year (check out our higher ed Confab 2012 Twitter list). Plus, there were two great higher ed talks which we’ll cover in-depth tomorrow (stay tuned!). Our friends at … [Read more...]

Planning for Time-Shifted Reading

A couple of weeks ago, I talked about how longform content is a growing trend that merits consideration in higher ed. A topic often discussed in tandem with longform content is time-shifted reading. Sometimes called “DVR for words,” time-shifted reading is an increasingly popular option for content consumption. Before diving into this post, you really need to read (or re-read) Rick’s excellent overview of how we as publishers must plan for … [Read more...]

Evaluating the Mantra “Think Like a Publisher”

Over the last few years, a popular phrase has gained popularity in higher education as well as the broader community of web professionals: Think like a publisher and less like a marketer. This thinking is a backlash against outdated "push marketing" and communications that interrupt and distract users rather than inform and attract them. Hearing this message continually reinforced gets me pumped because it’s a mindset I strongly … [Read more...]

Reimagine Content in Higher Education

Last week, the Content Marketing Institute blog asked contributors, "What is the most useful thing you learned about content marketing in 2011?" I chimed in and gave the badge to Ann Handley and C.C. Chapman for their lesson "reimagine; don't recycle," found in their book Content Rules. This is a valuable content marketing lesson, but it's also an important content strategy lesson. The idea is to not simply repurpose content … [Read more...]