‘Snow Fall’ and Storytelling in Higher Ed

On Dec. 20, The New York Times wowed readers and industry peers alike with the publication of an interactive feature called “Snow Fall,” which told the story of a fatal avalanche in Washington’s Cascade Mountains this past February. It was not your ordinary multimedia feature. It brought words, pictures, video and interactive graphics together in a whole new way that had many hailing the project as a harbinger of the future of journalism. That … [Read more...]

Tracking Content Goals With Web Analytics

Okay, now that you're up to speed on a goal-driven approach to web analytics for content analysis, let's look under the hood of Google Analytics to see how you can track those killer success metrics (KPIs) you defined. There are many important steps involved in configuring Google Analytics — or any other web analytics tool — to properly record, organize and label data. However, defining your analytics goals is probably the single most important … [Read more...]

A Web Analytics Framework for Content Analysis

Last month we kicked off a series of posts on web analytics by discussing the value of web analytics for content measurement. So, now that you're on board with adding web analytics to your content measurement toolkit (right?), let's talk about making use of it. Author Lou Rosenfeld describes two approaches to using web analytics: top-down and bottom-up. Top-down analytics is when you start with a narrow set of goals to identify a larger set … [Read more...]

Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy

While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content Science and author of Clout: The Art and Science of Influential Web … [Read more...]

Higher Ed Takeaways From Confab: The Content Strategy Conference 2012

Last week, Meet Content attended the second annual meeting of Confab: The Content Strategy Conference. It was another three sweet days of killer content and cake. Yep, still plenty of cake (and related puns). Higher ed had an even larger stake in the conference than it did last year (check out our higher ed Confab 2012 Twitter list). Plus, there were two great higher ed talks which we’ll cover in-depth tomorrow (stay tuned!). Our friends at … [Read more...]