Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is this page about (meta description element), and what are the subjects … [Read more...]
Defining Authentic Content
April 15, 2011 by
"Be authentic" is popular advice for using social media. But this attribute is not only applicable to social media content. All web content needs authenticity. So what does that mean? How does that requirement fit within a content strategy? How do you plan for authenticity? In a video interview with host Erik Michielsen of Capture Your Flag, Simon Sinek provides the most tangible description and defined value of authenticity I've … [Read more...]
Web Professionals as Change Management Specialists
April 7, 2011 by
In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy. As higher ed web professionals, we're not just content, design, development and marketing experts—we're also change management specialists. We help web stakeholders adapt and better utilize the web … [Read more...]
Are We Talking Content Strategy or Content Marketing?
March 31, 2011 by
Content strategy and content marketing are often used interchangeably when in fact they're distinct practices. I don't like to get hung up on titles—it's more important that the content work gets done than properly labeling the job—but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers some clear distinctions regarding these terms. How do you define them? What titles do you use in your … [Read more...]