If there's one thing common to college campuses, it's events. We all have speakers, performances, panel discussions, cultural showcases, exhibits and other happenings scheduled weekly. We also have the events you can’t predict, whether it’s an unannounced visit by a local politician, a group discussion convened in reaction to a breaking news story or a spontaneous student gathering. While there are lots of ways we can report on an event, how … [Read more...]
Higher Ed Takeaways From Confab 2011: The Content Strategy Conference
May 16, 2011 by
Last week Meet Content attended Confab: The Content Strategy Conference. We joined web content professionals from around the world to talk content and eat cake. (Seriously, our host Brain Traffic was not kidding when they said the days of content and cake were coming — the subsequent sugar highs were not just metaphorical.) To our delight, higher ed was well represented (check out our higher ed Confab Twitter list). In fact, organizers … [Read more...]
Themes From #meetcontent: Great Content Through Branding
May 12, 2011 by
In Monday’s post, Georgy talked about the theme of relationship management and content strategy from our panel discussion last week: Creating and Sustaining Higher Ed Web Content That Works. Another theme that emerged from our discussion was the role branding plays in effective higher ed content with relation to identity, delivery, relevance and community. Branding and Identity A college brand is its story. It represents its values and … [Read more...]
Themes From #meetcontent: Relationship Management and Content Strategy
May 9, 2011 by
Last Tuesday night, just over a month after we brought Meet Content to life, we brought Meet Content to IRL with our launch event, a panel entitled “Creating and Sustaining Higher Ed Web Content.” And the #meetcontent hashtag was hopping! Our outstanding panelists -- Boston University’s Nathaniel Boyle, Emerson College’s Mike Petroff, Tufts University’s Samantha Snitow and Wellesley College’s Charna Westervelt -- covered a range of topics … [Read more...]
Higher Ed Content and Tasty Cookies
April 29, 2011 by
Can it be? One month ago, Rick Allen and I launched Meet Content, hoping to stir up an active dialogue about creating and sustaining effective web content in higher ed. We’ve been humbled and excited by the great feedback, comments, questions and discussions since launch (not just on our site, but also on Twitter, Facebook, and LinkedIn). So we want to celebrate. And what better way to celebrate than by... talking about web content in higher ed! … [Read more...]