The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all fit within your carefully constructed design. But, what happens when people discover your content in spaces like Facebook and Twitter? How can we prepare our content to visually stand out when it … [Read more...]
A New Content Creation Strategy: More Tanks
The Oatmeal often says things like no one else can, and this latest comic, decrying Facebook likebaiting and other "marketing douchebaggery," is no different. (Though it does remind us of Patrick Powers' insights from last fall about how no matter what changes Facebook throws our way, it's more important than ever to share awesome content.) So go read the comic. And then come back and let us know how you're incorporating cage-fighting nuns … [Read more...]
Storytelling on Facebook
Yes, Facebook's rollout of Timeline for brand pages has gotten an incredible amount of ink. Err, pixels. Whatever. It's gotten a lot of attention. As challenging as it can be to figure out yet another Facebook change, Timeline does offer some compelling ways to use Facebook to tell our brand story. By emphasizing an organization's history, Timeline allows us to demonstrate our brand identity as something that has been true and enduring over … [Read more...]