This Must Be the Place

Location-based services (LBS), writes Leen Jones, offer a powerful way to take our content marketing on the road, engaging users with content that is relevant to their physical location. Rick wrote last month about the importance of planning for the context in which content is consumed, and LBS is a prime example. She cites North Carolina State University's customized location-based service On Campus as an example of this, helping members of the … [Read more...]