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Blog Archive Home > Archives for metadata

Setup Your YouTube Videos for Success

February 5, 2013 by Georgy Cohen
Video shoot

Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most popular search engine … [Read more...]

Filed Unders: Branding, Communications, Creation, Social Media, Usability Tagged: content delivery, metadata, process, publishing, video, youtube

Structured Content: An Overview

March 27, 2012 by Georgy Cohen
Baby dressed in layers

When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii. As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter the context? Will content goals and user needs remain well … [Read more...]

Filed Unders: Communications, Creation, Strategy, Usability Tagged: content management, content strategy, definitions, editorial planning, metadata, process, publishing, technology, workflow

Assessing the Value of HTML Meta Tags

August 18, 2011 by Rick Allen
Assess value

Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is this page about (meta description element), and what are the subjects … [Read more...]

Filed Unders: Analysis, Strategy Tagged: content creation, content strategy, definitions, metadata
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