What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot about purposeful content — goal-driven content for users and publishers alike. I think that's an idea most people can buy into. However, when you start talking about user actions, content contributors … [Read more...]
Of Content and Code
I am a big fan of imploring content folks to walk across the office and get to know their web developers. The more we understand the complementary disciplines in our field and seek out smart partnerships, the better off our web experiences (and our users) will be. (Our post last year about the relationship between content strategy and web development got at some of these ideas.) But, as with most things, achieving those smart partnerships is … [Read more...]
Taking Care of Harvard Business
It's always nice to see higher education content initiatives getting some attention from the broader content strategy community. The latest institution in the spotlight is Harvard Business School, and they're doing a lot of things right. Their content creation is driven by stories -- sourced from the campus population, refined by the marketing communications staff and published across multiple platforms. Content creators find resources and … [Read more...]
Content Governance Assessment
During our first Meet Content webinar, an attendee asked a great question: where do you start with web content governance? It’s a challenging question to answer because content governance requires that you first have a content plan. Content governance — a process of managing content roles, responsibilities, processes, documentation, tools and training — can’t be distinguished from your content strategy. In order to manage the elements of … [Read more...]