Making Friends with the Backend

You know who is one of your most valuable partners in content development? Your web developer. I'm a big believer in integrated teams, and the closer you can work with the web developer to understand the goals of your content initiatives, the more he or she can bake the structure and coding into your content that supports those goals. Content strategist Rachel Lovinger, who has written extensively on the semantic web and the concept of making … [Read more...]