Add Filmmaking Talent to Your Web Content Team

The following guest post was written by David Baker, Director of Web Communications at Oregon State University. David will be speaking at Confab Higher Ed in Atlanta, GA this November. Video content is a powerful tool for higher education marketing and communications. When done well, it can turn your brand into a channel and connect with your audience at an emotional level. Add technological developments that make advanced digital cinema … [Read more...]

Creating a Student Social Media Army at Ithaca College

The following guest post was written by Rob Engelsman, multimedia content specialist at Ithaca College. For me, one of the best parts of higher ed is getting to work with students. Involving them in your social media efforts to create authentic content is a huge advantage — just ask Amy Grace Wells from Texas A&M AgriLife Communication. Good authentic content can increase engagement and build community, which is why I try to create as much … [Read more...]

Training: The Missing Element of Content Governance

When people think about content governance, they often think roles, responsibilities, workflow and documentation. But there's an element to content governance that is equally important and often overlooked: training. Content governance means understanding existing expertise and knowledge gaps and training content contributors on policies, guidelines, workflow and best practices. To make sure your staff has the necessary expertise and the ability … [Read more...]

The Case for a Web Editor-in-Chief

Web content workflow and governance include many moving parts. In order to keep the wheels turning, roles and responsibilities must be defined to make sure that all work gets done and that content contributors have clear expectations about their own and others’ responsibilities. As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It’s critical for each person to know what their role is and how … [Read more...]

Content Worksheets for Editorial Workflow

For web professionals in higher ed, keeping content up to date is an uphill battle. Regardless of the size of your institution, as a content professional you still have to deal with numerous subject matter experts, content contributors, editors, approvers, and publishers. Content has a shelf life, and without processes for maintaining it, it can quickly become ROT. Editorial workflow for the web is a challenge for day-to-day work, not to mention … [Read more...]