On Dec. 20, The New York Times wowed readers and industry peers alike with the publication of an interactive feature called “Snow Fall,” which told the story of a fatal avalanche in Washington’s Cascade Mountains this past February. It was not your ordinary multimedia feature. It brought words, pictures, video and interactive graphics together in a whole new way that had many hailing the project as a harbinger of the future of journalism. That … [Read more...]
Case in Point: Content Culture at Vanderbilt
November 14, 2012 by
One of the biggest challenges we face in higher ed getting people to buy into the value of content strategy and build support for content across our organization. At Vanderbilt University in Nashville, Tenn., executive director of integrated communications Melanie Moran has rung up a string of successes doing just that. Whether it’s their news site, the 365@VU photo project, the alumni magazine or a recent reorganization, Moran and her team at … [Read more...]
Happy Days for Content at HighEdWeb 2012
October 15, 2012 by
Another HighEdWeb conference is in the books. This year’s event, hosted in beautiful Milwaukee, Wisc., featured cheese curds, beer, the Bronze Fonz, bratwursts—and of course, tons of incredible insights into making our university’s online experiences awesome. As for content, there were two compelling themes that ran through the various sessions, and I’m going to get to my recap faster than you can say “Laverne and Shirley. Creating a … [Read more...]
Content Rocks at HighEdWeb Arkansas
July 30, 2012 by
Last week, higher ed web professionals from the South, the Midwest and points beyond gathered in Little Rock, Arkansas, for the third annual HighEdWeb Arkansas regional conference. And the event, well, rocked. In particular, there were several sessions covering topics where content plays a vital role. We sat down with some of these speakers and asked them to share highlights from their talks. Community Engagement FTW Robin Smail, … [Read more...]
Higher Ed Rocks Confab: Engaging Content at Indiana University
May 22, 2012 by
On the first day of Confab, Indiana University's Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships. We interviewed Knudson and Salerno about their effort: Below is our Storify of tweets from the session: [View the story "Creating Emotionally Relevant Content for Higher Education … [Read more...]