The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just because it’s new or just for the sake of being there. That’s why, at first, we were hesitant to experiment with Reddit at Florida International University. For one, we didn’t know much about it, … [Read more...]
Content Gets Wings at HighEdWeb 2013
October 17, 2013 by
Last week, the HighEdWeb annual conference landed in Buffalo, New York — known for its friendly spirit, Niagara Falls and, of course, buffalo wings. But, as much as we loved that spicy sauce, it was the wings given to higher ed content that was most satisfying. The common theme linking our favorite sessions from the conference is the importance of looking at familiar issues from fresh perspectives. From new ways of considering how we build and … [Read more...]
Creating a Student Social Media Army at Ithaca College
April 3, 2013 by
The following guest post was written by Rob Engelsman, multimedia content specialist at Ithaca College. For me, one of the best parts of higher ed is getting to work with students. Involving them in your social media efforts to create authentic content is a huge advantage — just ask Amy Grace Wells from Texas A&M AgriLife Communication. Good authentic content can increase engagement and build community, which is why I try to create as much … [Read more...]
Case in Point: Building Community at UW-Madison
October 30, 2012 by
How can we use content to develop a true sense of community—both online and off—among our audiences? Whether it’s through a revamped newsletter or new ways of using social channels, University of Wisconsin-Madison social media and internal communications manager John Lucas has made it work. Through his work on innovative projects like #UWRightNow, a 24-hour crowdsourced snapshot of life on campus, the Bucky Challenge, a social media scavenger … [Read more...]
Happy Days for Content at HighEdWeb 2012
October 15, 2012 by
Another HighEdWeb conference is in the books. This year’s event, hosted in beautiful Milwaukee, Wisc., featured cheese curds, beer, the Bronze Fonz, bratwursts—and of course, tons of incredible insights into making our university’s online experiences awesome. As for content, there were two compelling themes that ran through the various sessions, and I’m going to get to my recap faster than you can say “Laverne and Shirley. Creating a … [Read more...]