Student-generated content sounds like a great idea–it’ll be authentic, passionate and uniquely voiced. However, making it happen—and happen well—is easier said than done. Communications consultant Liz Allen recently kicked off a series of blog posts on how to integrate student-generated content into our web communications, particularly social media. In her most recent post, she talks about how to find student contributors who we can rely on to … [Read more...]
Talk About the Passion
April 14, 2011 by
While user-generated content is not a magic bullet for an effective content strategy, it is pretty nice to have in the arsenal. But what actually makes user-generated content work? As content marketing expert Joe Pulizzi explains, using LEGO as an example, the most fundamental building block for successful user-generated content is passion—when people love you so much, they can't help but tell the world about it. How have you … [Read more...]