A lot has been said about “clickbait” content from sites like Upworthy, whose headlines tug on (some say exploit) emotions and curiosity to lure readers to their content. While I don’t feel as strongly about these headlines as many do, one type of headline that particularly grates on me is the faux first-person headline. For example: A News Team Follows Potential Models For One Week. My Face Is Now Stuck In Disgust Mode. I’ve Tried To … [Read more...]
Add Filmmaking Talent to Your Web Content Team
May 9, 2013 by
The following guest post was written by David Baker, Director of Web Communications at Oregon State University. David will be speaking at Confab Higher Ed in Atlanta, GA this November. Video content is a powerful tool for higher education marketing and communications. When done well, it can turn your brand into a channel and connect with your audience at an emotional level. Add technological developments that make advanced digital cinema … [Read more...]
Setup Your YouTube Videos for Success
February 5, 2013 by
Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most popular search engine … [Read more...]
Content Rocks at HighEdWeb Arkansas
July 30, 2012 by
Last week, higher ed web professionals from the South, the Midwest and points beyond gathered in Little Rock, Arkansas, for the third annual HighEdWeb Arkansas regional conference. And the event, well, rocked. In particular, there were several sessions covering topics where content plays a vital role. We sat down with some of these speakers and asked them to share highlights from their talks. Community Engagement FTW Robin Smail, … [Read more...]
Live Content on a Low Budget
May 18, 2011 by
If there's one thing common to college campuses, it's events. We all have speakers, performances, panel discussions, cultural showcases, exhibits and other happenings scheduled weekly. We also have the events you can’t predict, whether it’s an unannounced visit by a local politician, a group discussion convened in reaction to a breaking news story or a spontaneous student gathering. While there are lots of ways we can report on an event, how … [Read more...]