Yesterday, we began discussing how our content strategy efforts can be made more effective by smartly applying student workers to the cause. As Texas A&M’s Amy Grace Wells explained, the challenge is in getting the students to see past individual assignments and embrace the larger strategy at work. With the right training, context and support in place, Wells has made it happen. Today, we bring you the student perspective. Laura Lorenz is a … [Read more...]
Making Content Strategy Work with Student Staff (Part One)
September 24, 2012 by
Content strategy in higher ed can be a gnarly, complex pursuit, and more often than not, we may feel we don’t have the staff to adequately take on the challenge. This is where student workers can prove invaluable. But how can we apply the time and talent of students—some of whom may only be with us for a semester, or only for a few hours a week—toward content strategy work, which is inherently long-range, in-depth and holistic? We talked to … [Read more...]
Content Strategy: The Case for Collaboration
August 30, 2012 by
During our webinar last week, Georgy and I talked about content strategy as change management—how content strategy can provide a framework for making positive changes with your organization. While discussing the current unchanging landscape in higher ed, one issue that topped the list was collaboration. Really? We're Still Talking About Silos? This week, a colleague said in a moment of exasperation, "When will we stop talking … [Read more...]
Designing Content Workflow for Your CMS
July 26, 2012 by
We can talk all day about creating great content, but if we don't have a process for sustaining it, our content strategy will fail. A big content governance challenge is ensuring that multiple content contributors maintain messaging, communication, editorial and content standards. This is particularly true for staff who have other responsibilities and for whom content is not always the highest priority. For many higher education … [Read more...]
Managing Content Workflow for Faculty
July 17, 2012 by
You’ve done it! You’ve captured the intricacies and practical applications of Professor Mumblemore’s groundbreaking work on glottochronology (or electrophysiology, or perhaps paleoentomology) in crisp, engaging, easy to comprehend prose (or a minute-thirty of video, if you prefer). Good work! All that’s left is to get his A-OK and we can get this puppy published. Wait… what’s this? Professor Mumblemore returned your piece with notes—lots of … [Read more...]