Last month, we opened up our inaugural survey looking at content strategy in higher education. The goal of the survey was to gauge exactly how content strategy is practiced in higher ed. Thanks to 130 of you, we have a lot of information to help tell that story. Here, we present the results from the survey, with some commentary of our own—but we’d love to hear your thoughts and follow-up questions in the comments. Thank you again to … [Read more...]
Survey: A Look at Content Strategy in Higher Education
July 11, 2013 by
Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With that in mind, we present our inaugural survey looking at content strategy … [Read more...]
Web Focus Groups: Know Your Users, Know Your Content
March 12, 2013 by
For most organizations, the go-to method of content analysis is web analytics. People love numbers: 2,000 inquiries, 500 sign-ups — oh, baby! Unfortunately, these numbers don't tell the whole story, and if we base our content strategy on quantitative data alone, we're missing a big piece of the content measurement puzzle. Web analytics is great at answering "What?" What pages do people view on our website? What actions do they take? … [Read more...]
Conducting a Competitive Analysis
January 23, 2013 by
In order to make informed decisions about your website, you need an understanding of what content you have and if it’s any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations can work, and if your content will put you ahead of the competition? Hello, competitive analysis! A competitive analysis of web content is an assessment of competing websites based on your content goals. This could be an … [Read more...]
Meet Confab Higher Ed
January 18, 2013 by
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t be … [Read more...]