Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for creating this? What content type are we publishing? When will we publish this content? Where will we publish it? Why are we publishing this? How are we promoting this … [Read more...]
Setup Your YouTube Videos for Success
February 5, 2013 by
Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos are produced. Yes, YouTube is the second most popular search engine … [Read more...]
Meet Confab Higher Ed
January 18, 2013 by
Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See our recap of the conference, including a video of attendees sharing their top takeaways.) We were thrilled. Finally, a conference devoted to content strategy, with a lineup that couldn’t be … [Read more...]
Planning for Homepage Content
November 26, 2012 by
If there’s one thing that the infamous XKCD university homepage comic reminded us, it’s that we need to strike a better balance between tasks and messaging on our homepages. And if there’s one thing that the commentary stemming from that comic reminded us, it’s that our homepage is one of the most political entities we will ever manage, and the solutions don’t come easy. But if you think about, there really is no separate homepage strategy, is … [Read more...]
Guidelines for Smart Content Curation
June 5, 2012 by
On May 8, I delivered a Meet Content webinar about effective content curation for higher ed. This post captures many of the insights I shared in that session. I love this “Dilbert” cartoon where the “digital media curation” professional at a meeting says, in response to someone asking what he does, “Ha ha! I look down on you for not understanding my trendy jargon!” But in the end, even he can’t explain his work. Curation is hip, which … [Read more...]