On the first day of Confab, Indiana University's Erika Knudson and Rebecca Salerno discussed their work creating a content strategy for the Indiana University Alumni Association geared around spurring engagement and building lasting relationships. We interviewed Knudson and Salerno about their effort: Below is our Storify of tweets from the session: [View the story "Creating Emotionally Relevant Content for Higher Education … [Read more...]
Case in Point: Content Strategy at N.C. State
Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through journalism, working as a newspaper reporter for almost a year … [Read more...]