Last week, Georgy talked about respecting our audiences with readable content, including options for testing readability. Wikipedia describes readability as "the ease in which text can be read and understood." In other words, do people get what you're saying? The definition of readability is straightforward enough, but how do you plan for clarity and readability? In particular, for content creators working on the front line, what … [Read more...]
Planning for Content Beyond the Web
September 19, 2013 by
The following guest post was written by Dave Olsen, a programmer and project manager at West Virginia University. Dave will be speaking at Confab Higher Ed in Atlanta, GA this November. "Get your content ready to go anywhere," says web designer Brad Frost, "because it’s going to go everywhere." For many, responsive web design has become the solution for ensuring that their content is, as Brad noted, “ready to go anywhere.” It’s a simple … [Read more...]
Respect Your Audience With Readable Content
September 16, 2013 by
Recently, I was reviewing a website and came across a page geared toward international students. Reading the copy, I realized English would not be the first language for the target audience. Immediately, I felt my brain shift into a different gear. Beyond assessing the value of the content, I began closely scrutinizing diction and syntax. How many syllables in this word? How many clauses in this sentence? Would the density and complexity of … [Read more...]
Results: A Look at Content Strategy in Higher Education
August 20, 2013 by
Last month, we opened up our inaugural survey looking at content strategy in higher education. The goal of the survey was to gauge exactly how content strategy is practiced in higher ed. Thanks to 130 of you, we have a lot of information to help tell that story. Here, we present the results from the survey, with some commentary of our own—but we’d love to hear your thoughts and follow-up questions in the comments. Thank you again to … [Read more...]
Survey: A Look at Content Strategy in Higher Education
July 11, 2013 by
Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With that in mind, we present our inaugural survey looking at content strategy … [Read more...]