How many times has someone come to you and asked, “Can you make me a video?” or “Can you help me create this email newsletter?” or “We need a website, can you do this?” What do these requests have in common? In each instance, the requestor is leading with the solution, rather than articulating the problem. You might ask, why a video? What are you trying to communicate, and to whom? Is a video the best content type to support your message? … [Read more...]
Make Change: Host Your Own Content Strategy Conference
December 3, 2013 by
The following guest post was written by Laura D'Amelio, senior content developer for the Division of Students at York University, in Toronto, Canada Do you ever listen in to someone else’s conversation at lunch or while in line to grab a coffee on campus? Maybe you’ve heard the phrases “do more with less” and “wear multiple hats” often, like I do. My job hasn’t been so different – although originally hired as a writer, my content team and I … [Read more...]
Power to the People at Confab Higher Ed
November 19, 2013 by
What happens when you bring more than 350 higher ed content professionals together? Amazing things — lots of knowledge sharing, a renewed sense of purpose, and a Bill Murray sighting. Confab Higher Ed, held November 11-12 in Atlanta, Georgia, has come to pass. But those who attended the inaugural event are still chewing on all the food for thought shared by speakers and attendees alike. Check out our recaps of sessions from day one and day … [Read more...]
Planning for Content Beyond the Web
September 19, 2013 by
The following guest post was written by Dave Olsen, a programmer and project manager at West Virginia University. Dave will be speaking at Confab Higher Ed in Atlanta, GA this November. "Get your content ready to go anywhere," says web designer Brad Frost, "because it’s going to go everywhere." For many, responsive web design has become the solution for ensuring that their content is, as Brad noted, “ready to go anywhere.” It’s a simple … [Read more...]
Results: A Look at Content Strategy in Higher Education
August 20, 2013 by
Last month, we opened up our inaugural survey looking at content strategy in higher education. The goal of the survey was to gauge exactly how content strategy is practiced in higher ed. Thanks to 130 of you, we have a lot of information to help tell that story. Here, we present the results from the survey, with some commentary of our own—but we’d love to hear your thoughts and follow-up questions in the comments. Thank you again to … [Read more...]