Can it be? One month ago, Rick Allen and I launched Meet Content, hoping to stir up an active dialogue about creating and sustaining effective web content in higher ed. We’ve been humbled and excited by the great feedback, comments, questions and discussions since launch (not just on our site, but also on Twitter, Facebook, and LinkedIn). So we want to celebrate. And what better way to celebrate than by... talking about web content in higher ed! … [Read more...]
Planning for Content Delivery, Consumption and Context
April 27, 2011 by
In Monday's post, Georgy talked about transmedia storytelling in higher ed—using multiple content delivery methods to support your institution's story. This topic opens the door to a discussion on how you plan for content delivery and consumption that are contextually relevant for your audiences. With all the content delivery methods at our disposal, how do we know what content is most effective for the message, content type and target … [Read more...]
Transmedia Storytelling in Higher Ed
April 25, 2011 by
One of my favorite TV shows is "Mad Men." (What can I say, I’m a sucker for men with fedoras.) However, some of my favorite parts of the series never happen on television. Case in point? The “Mad Men Yourself” avatar creator, the characters’ Twitter accounts, the Sterling Cooper Draper Pryce job interview game, the “Fashion File” blog posts that reveal new details about the show by analyzing the fashions featured in each episode. The list goes … [Read more...]
Three Higher Ed Content Problems a Strategy Can Solve
April 4, 2011 by
One of the goals of Meet Content is to make content strategy more tangible for higher education web professionals. Many discussions on content strategy (including those led by me) look at it from a wide-angle lens, which demonstrates the necessary holistic approach to content. However, this approach can also make the discipline seem overwhelming and unmanageable. So, to bridge the gap between concepts and daily challenges, I'd like to highlight … [Read more...]
Meet Content
March 27, 2011 by
Everyone in higher education wants great and effective web content, but how do we make that happen? Where do we start? What are the challenges and solutions? What does it take to “get it right”? Meet Content was founded by Georgy Cohen and me, Rick Allen, to explore these questions and many others. Why? Because we love great content, just like you! Our goal is to enable higher education institutions to create and sustain web content that … [Read more...]