Last week, a bunch of smart higher education content professionals landed in Atlanta for the second annual Confab Higher Ed cake party. Er, rather, the second annual Confab Higher Ed conference. More than just a project show-and-tell, the conference presenters used their accomplishments and experiences to touch on some of the pervasive themes that inform all of our work. These include trust, internal communication and collaboration, and how to … [Read more...]
Bringing Content Strategy from the Office to the Classroom
November 10, 2014 by
Every day, we fill the roles of both teacher and student. We are frequently Googling for articles, reading books, querying peers, and sometimes attending conferences to learn how to tackle various content challenges. At the same time, we are often consulting, training, and educating colleagues and stakeholders alike about content strategy best practices and how to best meet institutional communication goals. Some of us take the teaching role a … [Read more...]