{"id":817,"date":"2011-04-26T07:16:23","date_gmt":"2011-04-26T11:16:23","guid":{"rendered":"http:\/\/meetcontent.com\/?p=817"},"modified":"2022-08-20T19:50:28","modified_gmt":"2022-08-20T23:50:28","slug":"dont-serve-web-users-partner-with-them","status":"publish","type":"post","link":"https:\/\/archive.meetcontent.com\/blog\/dont-serve-web-users-partner-with-them\/","title":{"rendered":"Don\u2019t Serve Web Users, Partner With Them"},"content":{"rendered":"<p>On Seth Godin\u2019s blog, he relates aligning your brand with customers to relationship building. Indeed, this partnership is the foundation of effective web content. Only when your content meets both your institution\u2019s website goals and your users\u2019 needs can it be called effective. This is a powerful mindset: Partnering with your users is more valuable than serving them because you\u2019re involving them in the content planning process. Work to meet each other&#8217;s goals.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>\nLong-term brands and relationships are built on alignment. &#8230; <\/p>\n<p>A perfect relationship: I want your company to help me, and your company wants to help me. We&#8217;re both focused on helping the same person.\n<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2011\/04\/alignment.html\" title=\"Alignment\">Alignment<\/a> by Seth Godin, Seth\u2019s Blog, April 25, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Seth Godin\u2019s blog, he relates aligning your brand with customers to relationship building. Indeed, this partnership is the foundation of effective web content. Only when your content meets both your institution\u2019s website goals and your users\u2019 needs can it be called effective. This is a powerful mindset: Partnering with your users is more valuable &#8230; <a class=\"more-link\" href=\"https:\/\/archive.meetcontent.com\/blog\/dont-serve-web-users-partner-with-them\/\"> Keep reading &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[50],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don\u2019t Serve Web Users, Partner With Them | Meet Content<\/title>\n<meta name=\"description\" content=\"Partner with your users by involving them in the content planning process. 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