The power of the web is its ability to connect, or link, people with ideas and information. Inline links — links within a body of text — enhance usability and comprehension by enabling readers to find valuable information, made relevant by the surrounding content. However, links are not made valuable by "click here." Without an editorial plan for using inline links appropriately, your greatest usability asset can become … [Read more...]
Three Higher Ed Content Problems a Strategy Can Solve
April 4, 2011 by
One of the goals of Meet Content is to make content strategy more tangible for higher education web professionals. Many discussions on content strategy (including those led by me) look at it from a wide-angle lens, which demonstrates the necessary holistic approach to content. However, this approach can also make the discipline seem overwhelming and unmanageable. So, to bridge the gap between concepts and daily challenges, I'd like to highlight … [Read more...]