Last week, Tim Nekritz, director of web communication at SUNY Oswego, tackled a great topic: content and serendipity. In it he shared an example of content that unexpectedly generated a record-breaking amount of engagement for the SUNY Oswego Facebook page: 275 likes, 48 shares and 28 comments. Not bad. This content wasn't a carefully planned editorial story or coverage of a campus event — and certainly not a report on the latest school … [Read more...]
Content Entrepreneurship: A Commitment to Change
December 5, 2011 by
It’s a common refrain: we’re so busy. We have so much on our plates. It’s hard, or impossible, to try new things when we can barely keep our heads above water with our existing CMS, channels, deadlines… the list goes on. But it’s time we realized that innovation and experimentation are not nice-to-haves. They are the core functionality that allows our online channels to thrive and evolve over time — not to mention keep us professionally … [Read more...]
SEO Copywriting for Content Contributors
October 27, 2011 by
Search engines such as Google are one of the primary ways people find our websites and the content they seek. As such, it's very important to be mindful of search engine optimization (SEO) best practices so that we enable search engines — and the people using them — to find and discover our web content. People often consider SEO to be a content editing task — something you hand-off to a specialist. The reality is that SEO is an important part of … [Read more...]
Google Says Users First With Lengthy Page Content
September 21, 2011 by
The simple secret to search engine optimization (SEO): focus on your users. In Google's latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results. This is a relatively minor tweak on Google's part, but it's a good reminder to create web content for people first and search engines second. Search engines aim to deliver … [Read more...]
New Semester, New (Awesome) Content
August 11, 2011 by
Soon, the quiet in the halls will yield to chatter and footsteps. The lines at the campus food court will become exponentially longer, and the frisbee will resume its flight path over the quad. That's right: students. They're baaaack. Or they will be soon, anyway. So how do we plan content to herald this annual rite? There are many aspects to the beginning of the academic year that present compelling content opportunities. I've got a few … [Read more...]