Meet Content Blog Archives
Elements of Editorial Style for the Web
Last week, while sitting at Starbucks, I overheard a guy tell his friend, "Making websites is so easy these days. You just buy a template and move text around." I joked with Georgy about asking the guy to do a Meet Content guest post on "Cut-and-Paste Content Strategy." Although most people don't describe the process as being that easy, many do have an oversimplified understanding of what is involved in creating effective … [Read more...]
Building a Campus Content Group—In the Wild West
Many of us work at institutions without top-down content strategy and may be “lone rangers” when it comes to content at our respective schools or departments. It can even be lonely at the top (a.k.a. central administration) if we’re not in the loop with others around campus. But if we look beyond our own dusty saloons, we’ll see many folks just like us, trying to bring the rule of law to the wild west of content. The challenge—and … [Read more...]
On-Brand SEO Keywords for Meaningful Search
Search engine optimization (SEO) is an essential component of content strategy. If audiences can't easily find or discover your content through search, its value and usefulness is diminished. We need to understand the words our audiences associate with our content so that we can cater to their search habits with relevant keywords. This is a fundamental task for SEO. However, people often confuse valuable SEO keywords with the right SEO … [Read more...]