It’s the Little Things: Why Microcopy Matters

Our digital experiences -- whether they involve updating Twitter, reading a web page, using an app or filling out a form -- do not typically take place in single bursts. Rather, they take place incrementally, with each step gradually (hopefully) moving us toward our goal. Some of the most important signposts along that incremental journey are the words that guide our way. There’s a name for it -- microcopy. “Microcopy is small yet powerful … [Read more...]