Meet Content Blog Archives
It’s the Little Things: Why Microcopy Matters
Our digital experiences -- whether they involve updating Twitter, reading a web page, using an app or filling out a form -- do not typically take place in single bursts. Rather, they take place incrementally, with each step gradually (hopefully) moving us toward our goal. Some of the most important signposts along that incremental journey are the words that guide our way. There’s a name for it -- microcopy. “Microcopy is small yet powerful … [Read more...]
Higher Ed Content and Tasty Cookies
Can it be? One month ago, Rick Allen and I launched Meet Content, hoping to stir up an active dialogue about creating and sustaining effective web content in higher ed. We’ve been humbled and excited by the great feedback, comments, questions and discussions since launch (not just on our site, but also on Twitter, Facebook, and LinkedIn). So we want to celebrate. And what better way to celebrate than by... talking about web content in higher ed! … [Read more...]
Planning for Content Delivery, Consumption and Context
In Monday's post, Georgy talked about transmedia storytelling in higher ed—using multiple content delivery methods to support your institution's story. This topic opens the door to a discussion on how you plan for content delivery and consumption that are contextually relevant for your audiences. With all the content delivery methods at our disposal, how do we know what content is most effective for the message, content type and target … [Read more...]
Transmedia Storytelling in Higher Ed
One of my favorite TV shows is "Mad Men." (What can I say, I’m a sucker for men with fedoras.) However, some of my favorite parts of the series never happen on television. Case in point? The “Mad Men Yourself” avatar creator, the characters’ Twitter accounts, the Sterling Cooper Draper Pryce job interview game, the “Fashion File” blog posts that reveal new details about the show by analyzing the fashions featured in each episode. The list goes … [Read more...]
Refresh Your Commencement Coverage with Compelling Content
It’s that time of year when flat hats and long robes are the height of fashion. That’s right, commencement is just around the corner. If you’re like me and coming up on your seventh straight commencement, it can be tempting to fall back on the conventional, tried-and-true approach. But this year, why not try something new? After all, commencement is a milestone that engages a majority of our audiences in one way or another, evoking pride, … [Read more...]