Themes From #meetcontent: Great Content Through Branding

In Monday’s post, Georgy talked about the theme of relationship management and content strategy from our panel discussion last week: Creating and Sustaining Higher Ed Web Content That Works. Another theme that emerged from our discussion was the role branding plays in effective higher ed content with relation to identity, delivery, relevance and community. Branding and Identity A college brand is its story. It represents its values and … [Read more...]