For many students, campus is no longer a bucolic, tree-lined quad—it’s the nearest web browser. The face of higher education is changing, thanks to the boom of online learning programs—from traditional campuses introducing online degree programs to new, online-only institutions. As these programs and institutions have emerged, they have had to find creative ways to not only market themselves to a range of prospective students, but to … [Read more...]
Content Strategy: The Case for Collaboration
August 30, 2012 by
During our webinar last week, Georgy and I talked about content strategy as change management—how content strategy can provide a framework for making positive changes with your organization. While discussing the current unchanging landscape in higher ed, one issue that topped the list was collaboration. Really? We're Still Talking About Silos? This week, a colleague said in a moment of exasperation, "When will we stop talking … [Read more...]
Designing Content Workflow for Your CMS
July 26, 2012 by
We can talk all day about creating great content, but if we don't have a process for sustaining it, our content strategy will fail. A big content governance challenge is ensuring that multiple content contributors maintain messaging, communication, editorial and content standards. This is particularly true for staff who have other responsibilities and for whom content is not always the highest priority. For many higher education … [Read more...]
The Content Strategy Knowledge Gap
July 11, 2012 by
I’ve had the pleasure of working with some amazing web folks — creative directors, marketers, digital strategists, designers, developers, information architects — and a distinguishing quality of their work was an understanding of content strategy. Being smart about content is the road to success for all web professionals. As prospective employees and consultants step up to the plate to bridge the content strategy knowledge gap, colleges must … [Read more...]
Guidelines for Smart Content Curation
June 5, 2012 by
On May 8, I delivered a Meet Content webinar about effective content curation for higher ed. This post captures many of the insights I shared in that session. I love this “Dilbert” cartoon where the “digital media curation” professional at a meeting says, in response to someone asking what he does, “Ha ha! I look down on you for not understanding my trendy jargon!” But in the end, even he can’t explain his work. Curation is hip, which … [Read more...]