During our first Meet Content webinar, an attendee asked a great question: where do you start with web content governance? It’s a challenging question to answer because content governance requires that you first have a content plan. Content governance — a process of managing content roles, responsibilities, processes, documentation, tools and training — can’t be distinguished from your content strategy. In order to manage the elements of … [Read more...]
Evaluating the Mantra “Think Like a Publisher”
Over the last few years, a popular phrase has gained popularity in higher education as well as the broader community of web professionals: Think like a publisher and less like a marketer. This thinking is a backlash against outdated "push marketing" and communications that interrupt and distract users rather than inform and attract them. Hearing this message continually reinforced gets me pumped because it’s a mindset I strongly … [Read more...]
Web Governance and Ownership
In a post this week, Jonathan Kahn, a strong advocate of content strategy and web governance, reminds us that the culture shift to a web-centric mindset for publishing and communication is still incomplete. As I described in my recent post about selling content strategy, we need to help stakeholders make this shift in thinking. Web governance is a responsibility that needs ownership. We still need to make the case for it — and to be prepared to … [Read more...]