Student-generated content sounds like a great idea–it’ll be authentic, passionate and uniquely voiced. However, making it happen—and happen well—is easier said than done. Communications consultant Liz Allen recently kicked off a series of blog posts on how to integrate student-generated content into our web communications, particularly social media. In her most recent post, she talks about how to find student contributors who we can rely on to … [Read more...]
Themes From #meetcontent: Relationship Management and Content Strategy
May 9, 2011 by
Last Tuesday night, just over a month after we brought Meet Content to life, we brought Meet Content to IRL with our launch event, a panel entitled “Creating and Sustaining Higher Ed Web Content.” And the #meetcontent hashtag was hopping! Our outstanding panelists -- Boston University’s Nathaniel Boyle, Emerson College’s Mike Petroff, Tufts University’s Samantha Snitow and Wellesley College’s Charna Westervelt -- covered a range of topics … [Read more...]
It’s the Little Things: Why Microcopy Matters
May 5, 2011 by
Our digital experiences -- whether they involve updating Twitter, reading a web page, using an app or filling out a form -- do not typically take place in single bursts. Rather, they take place incrementally, with each step gradually (hopefully) moving us toward our goal. Some of the most important signposts along that incremental journey are the words that guide our way. There’s a name for it -- microcopy. “Microcopy is small yet powerful … [Read more...]
Brand on the Run?
May 2, 2011 by
Does the social media landscape on your campus resemble the wild west? That is to say, does your institution lack coordination and consistency when it comes to branding? Boston University’s Nathaniel Boyle - one of the panelists at our Meet Content launch event tomorrow in Cambridge, Mass. - details the BU approach to maintaining brand identity across various social media platforms. These are your social media accounts, so please consider the … [Read more...]
Higher Ed Content and Tasty Cookies
April 29, 2011 by
Can it be? One month ago, Rick Allen and I launched Meet Content, hoping to stir up an active dialogue about creating and sustaining effective web content in higher ed. We’ve been humbled and excited by the great feedback, comments, questions and discussions since launch (not just on our site, but also on Twitter, Facebook, and LinkedIn). So we want to celebrate. And what better way to celebrate than by... talking about web content in higher ed! … [Read more...]