Content analysis is an essential part of creating and sustaining effective web content. How do you know if your content is any good if you don’t analyze it? Yet the process quickly becomes complex as you evaluate content against branding, usefulness, relevance, usability, voice and tone, format, search engine optimization, delivery channel and many other criteria. Let's face it, quality content takes work. However, many content problems are … [Read more...]
Three Higher Ed Content Problems a Strategy Can Solve
One of the goals of Meet Content is to make content strategy more tangible for higher education web professionals. Many discussions on content strategy (including those led by me) look at it from a wide-angle lens, which demonstrates the necessary holistic approach to content. However, this approach can also make the discipline seem overwhelming and unmanageable. So, to bridge the gap between concepts and daily challenges, I'd like to highlight … [Read more...]
Content Strategy… Mmm Mmm Good
If there’s one thing we can all identify with, it’s not having enough time to do everything that needs to get done -- even the most important things. But, if you’re willing to eat lunch at your desk for a week (which you very well might do anyway), C.C. Chapman (co-author of "Content Rules") offers a starting point for getting a hold on your website’s content strategy. How do you make the time to get your content under control? People hope and … [Read more...]
Are We Talking Content Strategy or Content Marketing?
Content strategy and content marketing are often used interchangeably when in fact they're distinct practices. I don't like to get hung up on titles—it's more important that the content work gets done than properly labeling the job—but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers some clear distinctions regarding these terms. How do you define them? What titles do you use in your … [Read more...]