It’s hard to believe that it’s almost been a year since we launched Meet Content. In that time, we’ve covered a wide array of topics — everything from inline links to infographics — and have had many enlightening and inspiring conversations with you about how we can keep making content better. To that end, we’d like to share a few new offerings from Meet Content that we hope will extend that conversation even further. A Newsletter Your … [Read more...]
Build Community Around Photo Content with Instagram
January 17, 2012 by
After years of loyal Blackberry usage, I finally bought an iPhone in early September. But it took me a few months to come around to what millions of iPhone users had been obsessing about for months: Instagram, the photo editing and sharing app. Once I decided to go all in, I realized what the buzz was all about—Instagram's real potential for engaging, community-driven content. In talking with Higher Ed Live's Seth Odell at EduComm 2011 last … [Read more...]
A Content Smorgasbord for the Holidays
December 16, 2011 by
Well, the weather outside is frightful. But content is so delightful! Okay, I guess we’ll stick to blogging over caroling. Either way, while things are somewhat quiet between the end of the fall semester and the start of the spring, there are several discrete projects you can tackle to build your skill set and prepare for a new content-focused year. Here are a few of our ideas—and we can’t wait to hear yours. Perform a content checkup with … [Read more...]
Communicate Clearly With Less Content
December 7, 2011 by
I love content, but nothing gets me pumped more than cutting it. Crop. Delete. Remove. Archive. Why? Because the road to clear communication often leads to less content, not more. The purpose of content is to communicate. For higher ed web professionals, it's easy to lose sight of this. Many people are responsible for constantly creating content — new blog posts, twitter updates, event descriptions, landing pages, "related links." But … [Read more...]
Content and Community in Higher Education
November 14, 2011 by
Some things were just meant to go together — mac and cheese, Wallace and Gromit, Georgy Cohen and a karaoke bar. Also, content strategy and community management. When it comes to social media, these disciplines are completely dependent upon each other. Every tweet, Facebook comment, Flickr photo, YouTube video and blog post is content — and content should give people a reason to stay engaged in your community, conveying meaningful ideas worth … [Read more...]