Last week, the HighEdWeb annual conference landed in Buffalo, New York — known for its friendly spirit, Niagara Falls and, of course, buffalo wings. But, as much as we loved that spicy sauce, it was the wings given to higher ed content that was most satisfying. The common theme linking our favorite sessions from the conference is the importance of looking at familiar issues from fresh perspectives. From new ways of considering how we build and … [Read more...]
Respect Your Audience With Readable Content
September 16, 2013 by
Recently, I was reviewing a website and came across a page geared toward international students. Reading the copy, I realized English would not be the first language for the target audience. Immediately, I felt my brain shift into a different gear. Beyond assessing the value of the content, I began closely scrutinizing diction and syntax. How many syllables in this word? How many clauses in this sentence? Would the density and complexity of … [Read more...]
Results: A Look at Content Strategy in Higher Education
August 20, 2013 by
Last month, we opened up our inaugural survey looking at content strategy in higher education. The goal of the survey was to gauge exactly how content strategy is practiced in higher ed. Thanks to 130 of you, we have a lot of information to help tell that story. Here, we present the results from the survey, with some commentary of our own—but we’d love to hear your thoughts and follow-up questions in the comments. Thank you again to … [Read more...]
Survey: A Look at Content Strategy in Higher Education
July 11, 2013 by
Since the launch of Meet Content, we’ve been gratified to see the conversation around content strategy in higher education continue to evolve. More institutions are taking their web content seriously, and that makes us pretty psyched. But how can we quantify this progress? And how can we identify areas where we can still do better? Data can tell a powerful story. With that in mind, we present our inaugural survey looking at content strategy … [Read more...]
Be Yourself: Embrace Authentic Content
April 18, 2013 by
In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It's often raw and unfiltered (or less filtered). It's “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. But why is authenticity good for content? What does “authentic content” mean and how do … [Read more...]